Carlos Arthur
@carlosarthur
Who / what do you trust? Letās explore the origins of public relations and the power of persuasion in shaping public opinion. I read this book recently and it shaped the way i look at information and data. Propaganda Edward Bernays
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Carlos Arthur
@carlosarthur
šEngineering consent: Bernays believed that by understanding human desires and motivations, one could influence public opinion and behavior. He called this process "engineering consent.
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