Carlos Arthur
@carlosarthur
Who / what do you trust? Let’s explore the origins of public relations and the power of persuasion in shaping public opinion. I read this book recently and it shaped the way i look at information and data. Propaganda Edward Bernays
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Carlos Arthur
@carlosarthur
💧 Ivory Soap Sculpture Contests: Bernays launched a national soap sculpture contest for children using Procter & Gamble's Ivory Soap. The contest engaged young minds, generated publicity, and increased Ivory Soap's brand recognition
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