Cam Diamond
@camdiamond
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Cam Diamond
@camdiamond
You can’t build intelligence on synthetic behavior. Presence is the primitive. Everything else is optional. A deep dive into ITM and why verifiable trusted engagement is the next asset class https://camdiamond.substack.com/p/the-end-of-passive-brands-the-rise
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Cam Diamond
@camdiamond
Brands are stuck in a cycle of renting access to their own audience. Loyalty is shallow, engagement is fragmented and retention is harder than ever. Participation is the new equity — but only if brands can own it. The ITM Campaign Protocol is the onchain system of record that makes brand-consumer engagement ownable, scalable and actionable. It changes how brands approach loyalty, access and audience relationships — turning every interaction into compounding value. If you would like to read the full paper, drop a comment below.
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Cam Diamond
@camdiamond
Spoke with Edmond at WORLD OF ESO about the importance of design as well as a glimpse into what we are building with itm.studio https://open.substack.com/pub/worldofeso/p/everyones-a-part-timer-an-interview?r=fbfno&utm_medium=ios
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Cam Diamond
@camdiamond
When design is perfect the users journey is improved to the point where the experience is so considered it already feels a part of their daily lives. As is if it was always there. It just makes sense. It just happens. This is why design is never finished. It’s a continuous masterclass in behaviour.
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Cam Diamond
@camdiamond
The founder journey just levelled up with @saarim joining as co-founder + CTO of itm.studio Shoutout to @fwb as that’s how we met and without it ITM Studio wouldn’t be where it is today 🫂 https://camdiamond.substack.com/p/itm-cofounder
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Cam Diamond
@camdiamond
As itm.studio is about to open beta I thought it’s time to come out of stealth and begin sharing the why now? Why ITM? https://open.substack.com/pub/camdiamond/p/in-a-world-of-noise-the-yearning
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