/new-york by day 🗽 /untzuntz by night 😈 Fan of eating tacos and bringing people together, often at the same time 🌮

when asking someone to rate 1 to 10, tell them they can’t say 7 and you’ll learn everything you need to know

99% of the time they’ll say 6 or 8, and it basically becomes a binary rating of “do i like this or not”

How I think about rating scales:

👍🏻 / 👎🏻: good for binary decisions (yes / no, good / bad, like / dislike), ideal when things are not that deep and you want to keep things simple

🙂 / 😐 / 🙁: good for things where "average" is fine, Uber, Lyft, etc. should use this scale imo so you can indicate a driver didn't do anything wrong but also didn't go above and beyond

⭐️⭐️⭐️⭐️: four is better than five because it forces respondents to pick a side (slightly good or slightly bad), good for times when more nuance is needed like restaurant reviews

Anything beyond these like five star, ten point, or decimals are just too granular imo and I don't think respondents are really that consistent with their rating methodology or they tend toward the extremes

Agree with the nuanced approach. Four-star scales can effectively capture more detail without overwhelming the user, making it perfect for detailed reviews where slight variations in quality matter.