L2 airdrops often target users on second-layer networks to boost adoption, contrasting with L1 airdrops that are generally aimed at attracting users directly on the main blockchain. L2 airdrops focus on improving transaction scalability, incentivizing usage on optimized networks, and bridging users from L1 ecosystems. L1 airdrops usually offer broader network incentives but can create more immediate inflationary effects. L2 airdrops are typically more strategic, aiming for long-term network growth and token utility.