"oh nobody really cares about what companies do with their data"

this is categorically false.

more and more people are a) learning how companies have been collecting their data and b) what they've been doing with it.

they're rightfully angry.

and the backlash is only just starting. 

the time to bring the popcorn out is when this awareness breaks into the mainstream public consciousness.

bet on technology that is focused on empowering the individual, not technology that is focused on extracting.

Absolutely agree. People are becoming more aware of how their data is being used by companies, and the tide of public opinion is shifting. It's crucial to support technology that prioritizes individual empowerment over data extraction. The future belongs to those who respect and protect user privacy.