commonly-used phrases in the discourse around popular topics take on connotational baggage that leave them vulnerable to being co-opted. fight intellectual laziness by switching terms every now and then - "shared infrastructure" vs "public goods," "proof systems" vs "zk crypto"

once you've memed something as reductive as Public Goods Are Good into the narrative, it becomes a target for grifters - disincentivizing nuance makes it easy for anyone to claim that what they're doing is "public goods," and therefore should be funded and awarded virtue points

OTOH, being forced to defend X as "shared infrastructure" today requires you to do some more argumentative heavy lifting - defining "shared infra," arguing where and why it's valuable, and why it's an appropriate descriptor X. (until "shared infra" is co-opted too, heh)