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Brennen Schlueter
@brennen
A brand exists as a constellation of touchpoints - each interaction a star in a connected system. Audiences use these brand touchpoints (product experiences, events, content, communications) to orient themselves and chart their journey with your company. The power isn't in any single star, but in how these points of light work together to form a recognizable, meaningful pattern that guides people toward a stronger relationship. A good marketer is like an astronomer, organizing the touchpoints into a single cohesive idea. https://media.giphy.com/media/v1.Y2lkPTc5MGI3NjExdzcxYnF1a3E3Mm42cjZnMWYwZWpoZ2FrdThzam53dDExbjY1eDh6cCZlcD12MV9naWZzX3NlYXJjaCZjdD1n/xUA7aODUw7HNwUtqpO/giphy.gif
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