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https://warpcast.com/~/channel/marketing
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Brennen Schlueter
@brennen
Ok, the Solana ad is gone. How does something like this happen to a project this size? It reminds me of an infamous soda ad… https://image.cnbcfm.com/api/v1/image/104385867-kendall-jenner-pepsi-1.jpg?v=1529474725&w=750&h=422&vtcrop=y
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Brennen Schlueter
@brennen
Great brands take bold stances, even if it alienates some audiences. Solana took this risk to the extreme. They were trying to catch the attention of a very specific group (red hats)
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Brennen Schlueter
@brennen
Nationalism is rising in culture and has been reflected in many brands recently. Companies like Anduril have leaned into an America-first narrative. Solana took this even further.
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Brennen Schlueter
@brennen
Instead of focusing on their message, they singled out groups. Instead of creating an anthem for Solana, they made one for nationalist views… with a pretty small group actively supporting.
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Brennen Schlueter
@brennen
Then they backtracked. By deleting the video, they effectively canceled themselves.
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Brennen Schlueter
@brennen
It makes hardly any sense for a permissionless technology to take such a restrictive stance.
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Brennen Schlueter
@brennen
This reminds me of the Pepsi Kendall Jenner ad: • Executed internally with little external input • Lack of leadership • Trying to co-opt a movement for their brand
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Brennen Schlueter
@brennen
My learnings and reminders: • Missteps can spiral quickly. Brands need strong crisis communication & real-time social listening. • Understand & respect cultural moments before incorporating them. • Engage diverse voices internally & externally to stress-test concepts.
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