“Our iPhone moment”

…except the product is $10K and has no timeline to ship as a consumer product.

iPhone was announced in January and in customers hands 6 months later.

challenge accepted! let's see how much they'll go on Black Friday 🤓 

jokes aside, this is a new version of "test in prod", get early adopters feedback, measure price temperature and market appetite for high-end exclusive/farfetched items, etc etc,.. 

Apple has being releasing beta stage products as v1 since the apple watch. But this Meta Orion seems to be still 3 iterations away of being a proper v1