I’m fascinated by “great product/bad business” situations

Big diff between 
A) great product BECAUSE it’s a bad biz (Casper, Uber) 
B) great product but no user willingness to pay (Genius)
C) great product but doesn’t harvest willingness to pay (Twitter)

Not every great product can have sustainable business

Twitter has harvested the willingness to pay for over decade - from advertisers.

CRO @Copia Automation☘️ Husband ☘️ Father ☘️ Marine ☘️ Combat Vet 

But not from users, and lots of power users who would pay for specific features