Strongly believe success today for anything consumer facing - tech, brands, artists et al - comes down to the difference between community (active participants) vs audience (passive consumers)

Create opportunities for collaboration, reward value, facilitate tribes - just acquiring users/followers is not enough in 2024

Been preaching this in web3. It’s not just about user acquisition, it’s about creating brand champions. One is a metric, the other is a force.

EP @EchelonFND | Partnerships Advisor @TheCatalystOG | Streaming "Money Talks" | //'s Best Memer 2023

Big agree on this. The more closely connected you are with your biggest supporters the more they will champion the brand. 69 $degen