Matias
@matias
My mental model when it comes to growth and marketing: 1. Build trust 2. Educate 3. Reduce friction* 4. Accelerate time-to-value *There are times when adding friction can sometimes increase business value.
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blond
@blond
yes. I agree with the connection between adding friction and customer retention/improving sales. however, it must be strategic to know when and where. my favourite use of adding friction would be to help direct customers/users' attention to a use case that would have been missed without it. what's yours?
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