The University of North Carolina is partnering with an influencer marketing firm to help all 850 of its student-athletes become social media influencers (offering training, brand deal management, etc.)

The University of North Carolina is partnering with an influencer marketing firm to help all 850 of its student-athletes become social media influencers (offering training, brand deal management, etc.) 

https://www.nytimes.com/2025/04/27/business/unc-student-athlete-influencers.html

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