Korea's representative beer: Cass.
Cass beer, launched in 1994, is a popular lager in South Korea known for its light body and refreshing taste. The Cass Cool Timer is a marketing feature associated with Cass beer, consisting of a neck label that indicates when the beer has reached the optimal drinking temperature. As the bottle cools down, the label changes color, visually signaling when the beer is at its most enjoyable

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