marketing

Hey all, I'm the marketing lead for @linea since January.
Formerly Infura, HAL in the web3 world. 

I believe in airdrops. All marketing engines have customer acquisition costs. We used to pay Google and Facebook for that. Now we can put it in the hands of our users. 

This is one of my favorite web3 disruptions. Wdyt?

Building the most secure zkEVM ecosystem. Committed to Ethereum. Bootstrapped by @Consensys. 

Linea is where dapps thrive.

@linea marketing lead |
Onchainmaxi
Friend of 🐸

I agree with the second part of your opinion. There are acquisition costs to all marketing and web3 changes the value of user engagement. But retroactive airdrops are like only spending your $ on performance marketing: it will spike your results but have proven to be effective short term.

very specific, short-term airdrops can work.

99% airdrops though go to professional farmers & people that are already OGs in the ecosystem. hence you spend CAC not on customers but at best on investors.

Agreed that airdrops cut costs, although loyalty is not always lasting in a long run. Web2 had profit-sharing, but just incentives miss brand love. Web3 is about realness and community vibes. Users stay for trust and usage. We still need an additional marketing instrumens. Sad some projects can't use airdrops 😭😁