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JC🎩
@jonathancolton
I too want to help attract new users for Farcaster and Moxie. Every go-to-market strategy begins with defining an ideal user profile (ICP) and avatars. ICPs can be reverse-engineered from the daily active users on this platform over the past year. The most prominent users on this platform are devs, artists, crypto enthusiasts, and content creators. Sometimes, users are a combo of all four of these types. IMO, the majority of current daily active users are "Innovators", or 2.5% of the population. This is our target audience, as early adopters came and left this platform as it was not ready for them or they decided they had better distribution on other platforms. While we could try to bring them back, I believe focusing on innovators is a solid approach. The 'status games" on this platform change frequently, and innovators are more open to that. @betashop.eth Can we organize a working group so that marketers are armed with the most effective messaging and not just using a spray-and-pray approach?
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Jason Goldberg Ⓜ️ 💜
@betashop.eth
Love it. Will do!
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