Step 1: convince enough artists to trust your company to represent their interests

Making music better with Lissen: streaming and artist-to-fan experiences

Step 2: use the scale that trust granted you to negotiate sweet deals for yourself and control streamers in the process (meanwhile artists make less money so you increase your power over them)

Step 3: cash out after IPO and share some benefits with artists, acting like a good samaritan (easy PR campaign when no one knows what happened behind closed doors)