Are you aware of any firms that help web2 companies / small businesses integrate elements of web3 into their GTM?

Principal at Cobalt Ventures. Write @ TheItinerant.io ; BenErsing.com Host: /venturecapital /finance /adventures

me! 🙂  I'm actively helping large and individual entities with this endeavor.

neuroscience phd, healthcare marketer, interfaith chaplain. co-host of the /okbanger show and vibe imagineer for /christin. https://seemore.com/christin

Nice. Whats your experience been like so far? People receptive to it?

Is that the case in small businesses as well, or just larger corporates?

so far it requires at least 1 stakeholder to have had a positive experience in the crypto world to make the gamble. however, that is enough enthusiasm to commit, and my job is to lay out the guardrails for safety, and massage the language so any "issues" with the crypto world will not be associated with the entity.