Digital Identity

One thing I think Elon got right with Twitter was renaming it X. I think the dominant brands of the world are trending towards losing characters in the long-term. So he just leapfrogged to the ultimate outcome of a single character. There are only 26 letters in the English language and now he effectively owns one.

Benevolent internet pseudonym. AKA @boredelonmusk elsewhere. Founder of EDISON and proprietor of fun. https://edison.wtf/


He already owned that brand. It could have been used way better.