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@based
Originally in the 1980s, "based" referred to being addicted to freebase cocaine (crack) or acting like it. It was used to describe people behaving erratically or oddly, especially in West Coast street slang.
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@kmacb.eth
Love it. Negative words used in positive context can really to stick for brands. Banana Republic The Gap Apple (the forbidden fruit) Virgin (marry but not date😜) Base (cocaine) Monster Razor Fossil Slack Pandora
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