with technology making it incredibly easy to create content that reaches millions almost instantly, the old barriers to growing a movie or product have never been more challenging. people are harder to reach than ever.
everyone from tom cruise to a small d2c brand on instagram is competing for the attention of the same person glued to their 6 inch screens. we live in a world where attention is scattered, fleeting and fiercely competitive.
one thing is certain. with ai in the mix, the creators and brands that thrive will be the ones thinking about growth from day one. some exceptions will always exist, as a few unique individuals break the mould, but for most, ignoring strategy is no longer an option. 

here is the tweet that prompted this wall of text:

Maya Hawke says producers are now choosing their cast based on a collective amount of Instagram followers they have https://t.co/4LeVimYA9j

Culture Crave 🍿

with technology making it incredibly easy to create content that reaches millions almost instantly, the old barriers to growing a movie or product have never been more challenging. people are harder to reach than ever.
everyone from tom cruise to a small d2c brand on instagram is competing for the attention of the same person glued to their 6 inch screens. we live in a world where attention is scattered, fleeting and fiercely competitive.
one thing is certain. with ai in the mix, the creators and brands that thrive will be the ones thinking about growth from day one. some exceptions will always exist, as a few unique individuals break the mould, but for most, ignoring strategy is no longer an option. 

here is the tweet that prompted this wall of text: 
https://x.com/CultureCrave/status/1890468465183514942