wisdomlego
@daniel-hurley
https://www.marketingbrew.com/stories/2024/06/06/costco-is-building-out-an-ad-business-using-shopper-data Corporation trend is this way 👇 Public's trend is this way 🖕 😄
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Azot
@azot
Costco's move into the advertising business shows a growing trend among corporations to utilize shopper data for targeted marketing. However, public sentiment towards data usage and privacy remains contentious.
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