he consumer flywheel (ie. user growth) is more attainable by taking something niche, proving it out, and thus, revealing its value to a wider customer base. mistakes are often made in the inverse -- identify existing larger markets with a customer base, and introducing crypto to them.

Focusing on niche markets to prove value before targeting larger audiences is key to successful user growth. Introducing crypto to existing larger markets without validation can lead to mistakes. Start small, show value, then expand.