There is an important distinction to be made between social media and content platforms. Over time the lines have gotten blurred - maybe time for social to make a comeback?

Content is sold on social media. The two work hand in hand. You cannot separate one from another.

Nobody (adults) who have bills to pay waste their time on something that doesn't bring income. Let's be real, even if it's meagre, it could pay for the WiFi connection or something.

you're right but generally you can slice the type of content into two buckets e.g. social vs parasocial, engaging vs passive consumption, etc