⚡"Take Crypto SeriousLee": 1inch Taps Bruce Lee for Ad Campaign.

Crypto exchange 1inch, which says its name was inspired by Bruce Lee’s🥋 iconic “one-inch punch,” has teamed with the late martial artist’s family.

Decentralized exchange (DEX) aggregator 1inch has announced a long-term deal with the Bruce Lee Family Company to promote crypto and decentralized finance (DeFi) adoption with the “Take Crypto SeriousLee” campaign.

According to the announcement, “Take Crypto SeriousLee” aims to shift public perception of crypto from speculation to a practical financial system for the future, using the likeness and ethos of the late martial artist and actor, Bruce Lee.

1inch and the Bruce Lee Family Company will run an ad campaign with the slogan over the next several months, with the push already kicking off with a promotional video.