Through project exposure and community warm-up, and by quantifying user contributions, a real-time project popularity ranking is formed. Users create high-quality content for unissued projects to improve their rankings on the list, thereby competing for airdrop qualifications. The platform uses Smart Follower and Yaps as core indicators, and uses social influence + quantified content attraction contribution as the evaluation criteria.
Users themselves are doing Yap-to-Earn, and many KOLs and users around them are "free" for the community, and even form a state of "content stacking" and "content aggregation". The purpose is to obtain more yaps points.