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Today, we’re excited to announce that @a16zcrypto led the initial funding round for @kikiworld_! KIKI is a community commerce company that centers its customers by positioning them as co-creators and co-owners of products through leveraging web3 tech.

Historically, there's been a deep connection between high-quality consumer brands and their customers, but it has been one-sided, leaving consumers out of the creation process and brands guessing as to their customers' desires.

KIKI is breaking down that barrier by empowering users to directly weigh in on what products they want to see created next.

KIKI's founding team, @jana, and @ittsbrendon.eth, bring a complementary mix of experiences across beauty and tech.

It's been rewarding to see their dedication to bringing their unique expertise to web3 and seeing them grow from a participant in our Crypto Startup Accelerator (CSX) program to now fostering a thriving KIKI community.

We are thrilled to support KIKI's commitment to building digital-physical experiences within the beauty industry, with products created by and rewards shared with the communities that use them!

Join KIKI’s waitlist here: app.kiki.world

None of the above should be taken as investment advice or an advertisement for investment services; please see https://a16z.com/disclosures/ for more information.

By building a system where users can contribute their preferences and opinions and as a result, also gain real ownership, KIKI is shifting the dynamic within the consumer commerce ecosystem, leading to a new era of customer engagement and loyalty.