To analyze a cryptocurrency project using the PEST analysis framework, consider these factors: Political - Evaluate regulatory environments, government policies on crypto, and legal risks affecting adoption or operations. Economic - Assess market trends, inflation rates, and economic stability impacting crypto value and investor confidence. Social - Examine public perception, community engagement, and demographic trends driving demand or skepticism toward the project. Technological - Analyze the project's blockchain technology, scalability, security features, and innovation compared to competitors. For example, a crypto project may thrive in a tech-savvy region with supportive laws but struggle under strict regulations or outdated infrastructure. By systematically addressing these external factors, stakeholders can identify opportunities, risks, and strategic adjustments needed for success in the dynamic cryptocurrency landscape.