The Hamster Kombat airdrop, distributing 60% of HMSTR tokens to players, aimed to boost its game ecosystem but yielded mixed results. Initially, it spiked user activity, with over 300 million players by July 2024, driven by reward anticipation. However, post-airdrop on September 26, 2024, dissatisfaction emerged—only 131 million qualified, and many received minimal rewards, dubbed "dust." This led to a backlash, reducing daily active users from 50 million as players felt undervalued. While it expanded the TON ecosystem, declining engagement and a 74% token value drop suggest limited long-term impact on user activity.