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christin
@christin
I've helped dozens of pharmaceutical companies educate healthcare providers about diseases, the latest treatment options, and the harrowing journey patients go through. You would think these are topics that medical schools cover, but healthcare is evolving so quickly that continual medical education is often provided by drug companies. Education is especially vital for rare diseases. They are not top-of-mind for healthcare professionals because they're by definition uncommon. I remember working on marketing a drug for idiopathic pulmonary fibrosis, a rare lung disease. Since treatments available only slowed down progression and are not curative, doctors often opted to "watch and wait." This robbed patients of years of their lives in a silent way. Both my company and the competitor spent millions on medical education, bc the true competitor wasn't between the companies, it was against the inertia of "watch and wait." Yet inertia can be conquered: by educating customers, we empowered them to take action.
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Archilles ༄ 🎩
@archilles
It’s always better to spread more awareness about things like this, because most times when healthcare personnel encounter a rare condition they always try and observe the patient for way too long trying to figure out exactly what’s wrong and giving medications that aren’t really suitable for the condition Also how do you educated them on topics like this ? Do you guys create like a seminar and speak to multiple people at once or you go from hospital to hospital
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christin
@christin
great question! we did it on multiple fronts, from 1:1 conversations with medical science liaisons to conference talks with hundreds of attendees. it took many repetitions and what i did not include in the essay for length--much of the battle was getting insurance companies to cover the cost of the drug as well. are you in the healthcare industry? you seem well-versed!
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