phantom

🚀 Phantom’s Growth & the Road Ahead 🚀

This is Part 3 of our Phantom review.

🧵 Can Phantom sustain its growth, or will it hit a ceiling? Let’s dive in:

🚀 Phantom’s Growth & the Road Ahead 🚀

This is Part 3 of our Phantom review.

🧵 Can Phantom sustain its growth, or will it hit a ceiling? Let’s dive in:
https://apiuminnovations.substack.com/p/part-3-the-future-of-phantom

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2/ Adding chains isn’t enough.

For a chain to be viable, it needs:
✅ Deep liquidity for seamless swaps
✅ Secure bridges for asset transfers

More chains = higher security risks + more UX complexity.

3/ So, what’s next?

Phantom can’t just keep adding chains to drive growth.

Wallet adoption depends on compelling dApps—without them, even the best wallet struggles to gain users. That means Phantom needs to find a new way to own its growth trajectory.

4/ Enter P2P payments.

Instead of relying on dApps, Phantom is building its own consumer finance products.

This shift moves Phantom from an on-chain access point to a financial services provider.

5/ Why does this matter?

Fintechs like PayPal evolved from payment processors into consumer financial platforms.

Phantom is following a similar playbook—keeping users within its ecosystem.

6/ But P2P payments = regulation.

Phantom could now face:
📜 AML/KYC rules
⚖️ Consumer protection laws
🌎 Jurisdictional compliance

It’s no longer just a neutral wallet interface.

7/ Would you have made the same bet?

Should Phantom double down on wallet UX or expand into consumer finance?

What other growth strategies would you explore? Drop your thoughts below! 👇

1/ Phantom grew 5x to 10M MAU in 2024 by expanding from a Solana-only wallet to six chains.

But with 60+ L2s on Ethereum alone, how sustainable is chain-driven growth?