Two smart retention moves by Farworld:

1. Immediately prompt to add. WhatsApp and Telegram immediately prompt for notifications. This is best-in-class consumer app behavior (if you care about retention)

2. Immediately send a notification after adding. Train users to recognize your frame’s pfp. 

Developers are underutilizing notifications right now. Huge arb for building habit. People open notifications at a really high rate. More opens = habit = retention.

SMART! Web2 taught us product positioning and retention—we have the chance to take these lessons in Web3, rewriting the playbook and laying the foundation for something bigger and better.