Director, @baseAds. Founder 
@spindl (acq. @coinbase). Wrote bestseller 'Chaos Monkeys'. 

My FID is lower than all but 52 of you.

Real attribution and growth metrics for Web 3. We're building the tools to get a billion people onto the new internet.

Fired up after spending a few days with @antonio and the @spindl team. Some takeaways:

1/ The smartest minds in the space are obsessed with helping builders not just acquire, but retain users.
2/ Don't pay for impressions or clicks, pay for value. Multi-touch attribution, trustless payouts. High-intent actions and real conversion.
3/ Not just the best onchain ads, but stepwise 10x improvement from web2 ads.
4/ The only system where publishers, advertisers, and users all see the value onchain.
5/ No black box attribution. No upfront or wasted spend. Just growth units that work for you.

The onchain growth engine is here. Let’s build.

product lead social, creators, and onchain summer @base

same builders are in base and we are helping to bring the world onchain.