Check out this article I wrote on consumer crypto. In it, I discuss what I believe consumer crypto is, why we have yet to achieve consumer crypto adoption, and why I believe consumer crypto represents this industry’s final frontier. Read it here 👇

https://abs.xyz/blog/articles/what-is-consumer-crypto

More L1s/L2s should have specific target use cases. This gives builders the confidence to deploy on your chain since they can expect that you will keep driving adoption and clearing obstacles for them. 

Usually, DeFi Apps want other DeFi Apps. Content Apps want other Content Apps.