It's growth time y'all 🚀 

Let me hear your spiciest takes about growth vs marketing functions. Different sides of the same coin? Or fundamentally distinct?

Bringing Decentralized AI to the People.

Global Director of Marketing @gaianet 🌱 
Formerly Marketing Lead @goldskyio ☀️

founding team, marketing @ thirdweb

catty.cool 

Hahaha — honestly, same. 80% overlap, at least.

been in marketing for 10 years and still have no idea what the difference is or why it even matters

empty and ready 🧙‍♂️
 
co-founder of eight forces & intropia

Yeah, marketing is widely broad as a concept and tends to be misunderstood. End of the day it's about drumming up demand for a product, but there are huge disciplinary differences between things like branding, content, & acquisition.

IMO growth is more technical aspect of quantifying/optimizing that acquisition loop.

i think both are interchangeable, but in my own dictionary marketing has a wider meaning as a system to achieve organizational results, and growth is specifically building and optimising AARRR funnels

Could it be as simple as brand vs. business outcome objectives? Growth feels more broad in the inputs used to get from point A to B

growth includes marketing, marketing doesn’t always include growth

best example i can think of is brand marketing and positioning - not necessarily a driver of growth but could be included in your overall growth strategy

Marketing focuses on sales and brand strategy, while growth covers a broader range of strategies for overall business expansion.

marketing in crypto is generally synonymous with KoLs and large outlets which makes it feel more like PR 

growth in web3 is the use of on chain analytics, product analysis, and community to increase retention and average spend per user 

this is how I think of it

Marketing screams web2 email shenanigans to me for some reason. Dislike. Unsubscribe.

Growth feels more vibey and community driven... But I don't know if this is a spicy take.