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David Furlong
@df
most startups start by serving the same 1% of customers with the highest discretionary spending.
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amosnena🎩🎭💜Ⓜ️
@amosnena
Many startups initially target the top 1% of customers with the highest discretionary spending because these customers are often more willing to pay a premium for innovative products and services. This strategy can help startups generate higher margins and achieve profitability faster. Additionally, these customers can serve as early adopters and influencers, helping to build credibility and attract a broader customer base over time. However, this approach also comes with risks, such as limited market size and potential difficulty in scaling to a more mainstream audience.
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