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1/ One of TFL's missions is to inject real economic activity into Terra and connect Terra with off-chain economic activities. A key focus has been on marketplaces, such as exchanges or NFT marketplaces, presenting massive opportunities to improve upon traditional marketplaces outside of crypto.
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2/ Marketplaces in social and Web 2.0 lock you into their platform. The more you build your business on these marketplaces, the more dependent you become. Examples include independent sellers on Amazon and labor marketplaces like Upwork and Fiverr, among others.
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3/ Participating in these platforms means the value created is predominantly locked within them, flowing mostly to the shareholders. While you can build a reputation through reviews, it's nearly impossible to take this reputation with you elsewhere.
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