personal view

the best way to market an onchain app is by being yourself on farcaster

>join farcaster
>meet ppl here by sharing authentically on a personal account (not brand account), casting across channels both inside niche and various topics that interest you, reply to ppl often
>start a channel for your app and cast into it occasionally as you build
>test/build frames and polls that relate to your app
>open brand account for announcements
>use farcaster social graph to make it easy for ppl to port their identities from here to your app, massive unlock
>if you write, use @paragraph so ppl can read inline right in the fc feed
>airdrop nfts to active channel participants by grabbing them via @airstack, these will show in their wallets and serve as marketing here
>do a @rounds, similar to how @base and others have done to incentivize permissionless branding of your app
>@hypersub to reward early believers in your app
>do a broad campaign on @daylight 
>most important so i’ll say it again, be yourself