All-Access (AAA) on Warpcast

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2005 vs 2023 This is the story of how Tomorrowland became the pinnacle of EDM festivals. A thread 🧵

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From its infancy, Tomorrowland was envisioned to be more than just a music festival. It aimed to create an all-encompassing, immersive experience, a vibrant world painted with music, culture, and human connection. Main point: They are selling an overall experience.

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Did you know that the first edition of Tomorrowland in 2005 had fewer than 10,000 participants? A far cry from its peak attendance of 600,000 in 2022, post-COVID, during a three-weekend event.

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A turning point came in 2012 when 100,000 tickets sold out within seconds. They have never looked back since. But how did they do it?

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Unlike many other festivals, Tomorrowland pushed boundaries with new themes each year to keep things fresh — it’s a fantastical realm of endless possibilities. Tomorrowland transforms into an idyllic world filled with vibrant stages, interactive installations, and fantastical rides each year.

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Community: DreamVille is the official festival camping ground of Tomorrowland. It is a vibrant city that welcomes tens of thousands of festival visitors after an exuberant day at Tomorrowland. Tomorrowland’s own pop-up city, is a testament to its commitment to attendee comfort and experience.

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Fan engagement: One of the keys to Tomorrowland’s success is its deep connection with fans. Tomorrowland keeps its community engaged, fostering a sense of unity and belonging that extends beyond the festival itself. Tomorrowland has built its reputation almost entirely through online word-of-mouth.

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Brand advocates: What truly sets Tomorrowland apart is its ability to turn attendees into brand advocates. The unforgettable experiences lead to loyal fans who promote the festival within their circles, amplifying Tomorrowland’s reach through organic, word-of-mouth marketing.

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The festival’s ‘People of Tomorrow’ initiative exemplifies this strategy. This sense of belonging and emotional connection to the festival drives fans to share their experiences, effectively amplifying Tomorrowland’s reach and brand presence.

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Innovation and Web3: In a world where digital changes are happening fast, Tomorrowland made a bold move by using Web3 and NFTs. By combining new blockchain technology with their famous brand, they want to offer more value and new experiences for their fans.

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