Studio Ghibli lost out on millions today.

Don't get me wrong, the world is far better with AI. AI empowers 8 billion people around the world - the teenager in Argentina, the aspiring artists in Kenya, the hobbyist in NYC.

But AI companies also use IP without compensation.

This https://t.co/KQzxc5jZzA

Another galaxy brain take in the wrong direction. Studio Ghibli IP is worth 1000x what it was worth yesterday.

Michael

exactly https://x.com/mmay3r/status/1905379104482099311?s=46

design @splits | /wireframe /latenightcrew /event-pass /feud

I'm not quite sure.
How is it worth x1000 more if, evidently, AI companies can use their IPs without compensating them, enabling anyone to act as mini studio ghibli?

I think that's quite the opposite.

/monad ecosystem growth | ex telco.in & everwave.xyz founder | /music moderator | writing on web3 & culture https://paragraph.xyz/@alixkun.eth

I think there is a fundamental misunderstanding here.

Why would a court issue a cease and desist for a full length movie made with chatgpt, but not force chatgpt to pay ghibli for its data?

Those actions are related to the same principle, which is IP rights. If chatgpt wins their law suit and training AI models is deemed fair use, then there is no ground for a court to issue a cease and disist to me doing a full length ghibli look a like movie using chatgpt.

What the quote tweet you shared seemed to miss is that the value of an IP only exists if it can be protected. If it cannot be, then its value less, and its called public domain 🤷‍♂️

I don't think memes and short clips threaten the business performance of the movies at all. If anything, it's quite the opposite. You drive hype amongst a culture who cares, and spread that culture to more people. That inevitably leads to more interest in the brand and more returns. How many parents, grandparents, spouses, etc have now heard of studio ghibli and austensibly find it interesting as a result of seeing their family photos ghiblified?

As the QTer said, if you try to make your own studio ghibli movie and profit from it, you'll still get quickly cease-and-desisted, which I agree is what should happen. But I agree with him that the trade-off of brand awareness is way stronger here.