I've helped dozens of pharmaceutical companies educate healthcare providers about diseases, the latest treatment options, and the harrowing journey patients go through. 

You would think these are topics that medical schools cover, but healthcare is evolving so quickly that continual medical education is often provided by drug companies. 

Education is especially vital for rare diseases. They are not top-of-mind for healthcare professionals because they're by definition uncommon.

I remember working on marketing a drug for idiopathic pulmonary fibrosis, a rare lung disease. Since treatments available only slowed down progression and are not curative, doctors often opted to "watch and wait." This robbed patients of years of their lives in a silent way.

Both my company and the competitor spent millions on medical education, bc the true competitor wasn't between the companies, it was against  the inertia of "watch and wait." Yet inertia can be conquered: by educating customers, we empowered them to take action.

neuroscience PhD, healthcare marketer, interfaith chaplain. vibe imagineer for /christin, co-host of the /okbanger show
seemore.tv/christin

a little more @christin lore

https://warpcast.com/christin/0x6f2bd9cf

wow that's really interesting

curious on your opinion of educating people about crypto? i often hear it's a waste of effort because people just want to make money

personally i think we'd have a healthier market if more were educated but i understand it's a huge issue that would require a lot of coordination

*Your friendly neighborhood drama queen. Tall. Reddish-blonde. Doesn’t smile*
Normie homie. Works in entertainment.

𝔗𝔞𝔨𝔢 𝔑𝔬𝔱𝔢𝔰 ✍️
𝔗𝔞𝔨𝔢 ℭ𝔥𝔞𝔫𝔠𝔢𝔰 🎰

𝖂𝖊𝖘𝖙 𝕳𝖆𝖒 𝕱𝖆𝖒𝖎𝖌𝖑𝖎𝖆


😅  i have friends like @alinaferry who are still trying!!

I mean I still have zero idea how to do it 🤣 I’m being told @shefi are doing a great job with ed products

@queenwartooth has a cool project tackling this

Great to see!