Reasons why crypto projects conduct airdrops:

Marketing and Awareness

1. Generate buzz and hype around the project.
2. Increase visibility and reach a broader audience.
3. Build community and create a loyal following.
4. Drive social media engagement and create a viral effect.

Token Distribution

1. Distribute tokens evenly among stakeholders.
2. Prevent token concentration among a few individuals.
3. Encourage holding and reduce selling pressure.

User Acquisition

1. Attract new users and increase adoption.
2. Reward early adopters and incentivize participation.
3. Create a user base for testing and feedback.

Partnership and Collaboration

1. Partner with influencers and other projects.
2. Collaborate with other blockchain companies.
3. Foster ecosystem growth and development.