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Content
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$ALEX Masmej pfp
$ALEX Masmej
@alexmasmej.eth
Most people assume that getting paid as a creator is just a matter of luck or scale. You make great content, build an audience, and if you’re lucky, the platform notices, or a brand wants to sponsor you, or enough fans send you tips. Maybe you qualify for ad revenue. Maybe you don’t. That’s the theory of action most people have: do the work, post the content, and hope the system rewards you. But you don’t really control the system. But I was working backwards. I had a theory of change: I asked, What makes it possible for creators to get paid fairly? Well, they need access to money, right? OK, how do they access that money? It has to come directly from the people who value their work—fans, advertisers, communities. OK, so how do you actually get money from fans to creators without losing a big chunk to middlemen? You need fast, low-fees, global, transparent payments. Something that works at any scale, that doesn’t care where you live or what your bank is. What kind of system does that? Crypto.
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$ALEX Masmej pfp
$ALEX Masmej
@alexmasmej.eth
But not just crypto as in tokens or hype—crypto as in infrastructure. Smart contracts to automate splits. USDC to make it feel like money. LP fees to encode ownership. Public chains so we can verify what was earned and why. Suddenly, you don’t need to wait for a platform to cut you in—you can build your own. And how do you make that work in practice? You make wallets easy. You build platforms that speak crypto natively. You give creators tools that let them plug into these systems without needing to be engineers. You let their audience follow them from app to app, because their content and social graph are portable. Again, we can keep going until we arrive at something a creator can actually do today—use a platform like @zora, or @farcaster, or self-hosted, and start getting paid now. They don’t have to hope that Instagram suddenly decides to be generous. They don’t need a sponsor. They don’t need permission. They can actually do something about it. That’s the power of a theory of change.
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Garrett
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