marketing

has anyone read Amanda Cassatt's book? https://www.amazon.fr/Web-3-0-Marketing-Handbook-Revolution/dp/1394171951

I have. Might be interesting if you don't know much about marketing and didn't do much lurking in web3 the last 3 years. Otherwise, it's pretty commonplace and repetitive.

this is what is was thinking :) thanks for confirming. Handbooks in this space are challenging as the paradigm is evolving all the time.

i remember when i was first learning about defi i bought Coingecko's How to DeFi books. They were great and even those were essentially outdated the moment they were printed.

Exactly. The only way to stay relevant when it comes to marketing/growth is constant exposure to the space. When you read about it, it's almost already too late.