Launching an investment round is always stressful.

The company desperately wants to achieve its goals, because the new capital will help make its plans a reality.

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✅ First 10 days after launch

Potential investors have the choice to invest, wait or abandon the cause. This is usually the time when the most investors and the most money is invested.

If a campaign does not perform well at the start, it is unlikely to succeed.

✅ 11 or more days after launch

There are 2 possible scenarios.

If less than 70% of the target has been reached, potential investors are more likely to wait before making a decision.

If more than 70% of the target has been reached, potential investors are more likely to contribute because they find a campaign with higher cumulative investments more desirable.

Therefore, launching a crowdfunding successfully requires a strong start. Engage with your community before and after the launch actively and your campaign is more likely to succeed.

Learn more about crowd-investing on our website.

As the investment round progresses, understanding the dynamics of investor behaviour becomes crucial.

A lot of studies shows patterns of how community contributes to your company.

Let us explain...