Higher has done a great job on Twitter, so no indictment there, but there’s a whole other side of CT far removed from the farcaster ecosystem that picked up on $lum. If you’re a $higher head it’s worth letting those folks know the lore. 

You tweet you eat.

generally agree with "you tweet you eat."

need to find a tasteful way to shill

but sometimes you just have to shill

Not nec to fight the lum community I think, but I think should embrace and continue to build.

Higher already has provable lore of Lum. That's valuable cultural capital that we can permissionlessly build upon