Isn’t having a great crypto browser + wallet combo app the best solution? Brave browser has a crypto wallet integrated but no one uses it, and Metamask has a terrible in-built browser. 
A “web app store” could be build in, basically adding crypto web apps simply to your browsers homescreen. 
No apple tax then.

Think I will build this. Even just for my own web app it makes sense, otherwise I need to tell people new to crypto to install a random wallet first; with this they just need to install the browser and can easily add my app.
PWA-like functionality can be added, just need to make sure Apple will approve the browser…