We need more than just a brand’s logo on our chest. We want more. To achieve this, garments must become more than tangible items; they need to be infused with intangible elements that resonate emotionally.

This could mean embedding an NFC chip that unlocks deeper engagement and unique experiences with the product and the brand. Or it might involve an NFT that isn’t just a digital token but part of a larger narrative: an experience, a promise, a declaration that from the moment you purchase it, you matter

These intangible elements, whether through technology or emotional storytelling, transform a simple garment and brand into something more meaningful. They touch on our emotions and make us feel connected, valued, and inspired

imo the future of consumerism is one where the intangible becomes essential🌹 

 Afternoon, everyone! Any exciting plans for the rest of the day? Kìa! 💯😆 @bryanaz