july

I’m fascinated by “semantic fossils” that exist in the world

I.e. where we use a phrase / word like “hot off the press”, “floppy disk icon”, “riding shotgun” or “horsepower” but we don’t use a shotgun in cars anymore, or horses for measuring power or floppy disks anymore

One day, we’re going to be on another planet, and some kid who’s never been on earth is gonna wonder why some things are still measured in 365 days

Years ago I found myself in the basement of the Strand in NYC, flipping through a revised version of V.H collins Idiom collection. The team behind it had travelled all over America for 30 years collecting idioms from all kinds of nationalities and anglicized them. @july I have no doubt you’d find these fascinating.

creating and destroying; built flying cars & autonomous vehicles, now building roc.camera, writings: july.rocks